We assist clients in understanding the web and help them define and adapt their business for success. By focussing on a user centred approach we create elegant user experiences that engage your audience and keep them coming back.

Quality, not quantity, makes all the difference

Generally speaking, the primary function of having a website is to provide quality information, in a usable, attractive and engaging fashion. It's there to fulfil the users curiosity to a point in which they are confident that you're suitable for their requirements. Every website, large and small can only reflect the quality of the content and the underlying message being communicated. Therefore it's important that the content dictates the layout and interface of the site and focuses on delivering quality information to the intended recipient.

Quality infers credibility

A website of quality, infers that the organisation is of substantial credibility. It assures potential customers that you are a competent, trustworthy and likeable business. This credibility is what will set you apart from the competition. An attractive design, a usable interface, and content which clearly delivers your message, will convert potential customers into paying customers.

Our approach to creating the perfect website

It all starts when we receive the first call from you. We are an avid believer in working close with our clients and realise that the key to success is fully understanding the business model and brand. Therefore we'll meet early in the process to have a causal discussion to identify and refine the key messages that clearly state the philosophy and offerings of your company. It's then to the drawing board where we'll collaborate closely in coming up with an effective strategy.

Being found on the web

We don't need to tell you how important SEO (Search Engine Optimisation) is. Implementing a SEO strategy is a consideration for us from the onset of the project. It factors in the design of the website, copywriting and development. We then advise you on maintaining and refining good meaningful content.

A beautiful website means nothing if it doesn't work

Most people don't realise that the way most websites are coded renders them obsolete to future web browsers and inaccessible to people with disabilities. Form Creative codes every website to specification as outlined by World Wide Web Consortium (W3C). This will ensure a consistent experience for all people using various computers and browsers.

All of our websites are deployed with our Fabric Content Management System. This gives you the ability to take control of your website and make updates to it as you please. Click here for more information about our CMS

The key to an efficient and tightly tuned website is through a detailed analysis of your users browsing experience. Get realtime data on all your websites activity with our advanced Google Web Analytics. Track users behaviors; where they come from and how they were referred to your website. You can even determine which keywords users typed that led to them finding you. With those facts in hand you can act decisively to take measures that will generate a larger and happier user base.